Bolder
By elevating Bolder’s brand presence, we achieved significant increases in conversion rates, website traffic, and social media engagement.
Brief
Bolder approached us to evaluate and enhance their brand presence and help them update their look-and-feel and brand messaging with the goal of increasing their conversion rates.
Duration
1 Week
Tools
- Figma,
- Photoshop
What I did
- Mood Boarding,
- Brand Strategy,
- Visual Design,
- Web Design,
- Information Architecture
+25%
Conversion Rate
+33%
Website Traffic
+40%
Social Media Engagement
Brand Analysis
Our project goals centered around designing an iOS app based on three core pillars: News, Betting, and Fantasy. Each of these sections seamlessly integrates bolder's cutting-edge data to elevate the die-hard football fan’s experience with industry-leading insights.
Process
In our design process, we began with discovery and research, conducting interviews with Bolder’s team to understand their vision, goals, and audience, and analyzing competitor brands and current design trends. This informed our refreshed brand strategy, emphasizing empowerment, innovation, and collaboration. We then developed a vibrant visual identity with a bold colour palette, modern typography, and a simplified logo for clarity. We crafted clear and compelling brand messages, including the tagline “Publish compelling content on Your Website with Our Creator Network,” focusing on seamless content integration and its benefits. Finally, we compiled all visual and messaging elements into a comprehensive brand guideline document to ensure consistency across all touchpoints.
Final Implementation
In our design process, we began with discovery and research, conducting interviews with Bolder’s team to understand their vision, goals, and audience, and analyzing competitor brands and current design trends. This informed our refreshed brand strategy, emphasizing empowerment, innovation, and collaboration. We then developed a vibrant visual identity with a bold colour palette, modern typography, and a simplified logo for clarity. We crafted clear and compelling brand messages, including the tagline “Publish compelling content on Your Website with Our Creator Network,” focusing on seamless content integration and its benefits. Finally, we compiled all visual and messaging elements into a comprehensive brand guideline document to ensure consistency across all touchpoints.
Results
The rebranding initiative led to a significant increase in conversion rates, user engagement, and overall brand perception:
+25%
Conversion Rate
Increased by 25% within three months post-launch.
+33%
Website Traffic
Experienced a 33% boost in unique visitors, with a notable decrease in bounce rates.
+40%
Social Media Engagement
Grew by 40%, with higher interaction rates and follower growth.
By transforming Bolder’s brand presence, we not only enhanced their visual appeal but also effectively communicated their unique value, empowering both creators and brands to thrive in a collaborative ecosystem.