I’m a Product Designer that loves designingapps, experiences and everything inbetween for forward-thinking businesses.

I'm a Senior Product Designer with 10+ years of experience owning products end-to-end — from ambiguous problem spaces to shipped code. I work best at the intersection of design and engineering: I prototype in Figma, validate in code, and contribute production-ready React directly. No handoff required.

I've led design for complex SaaS platforms, built design systems from the ground up, and integrated AI into how I work at every stage — from synthesizing research to closing the gap between what I imagine and what ends up in front of a user.

In my free time, I’m either reading for my Book Club, building a side project, cheering on the Raptors, or (my latest obsession) learning about wine.

Currently at Mappedin, designing the future of how people navigate airports and large venues.

I use AI the way I use any good tool — to get closer to the work faster. Not to replace thinking, but to reduce the friction between having an idea and being able to evaluate it.

In practice that looks like: using LLMs to synthesize research and surface patterns I might miss, generating code scaffolds I can refine instead of writing boilerplate, and shortening the loop between “I wonder what this would look like” and an actual prototype in front of a user.

What I've found is that AI is best at compressing the boring parts — the parts that used to slow me down without adding much signal. It frees me up to spend more time on the things that actually require judgment: what problem are we solving, for whom, and does this design actually solve it?